About

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Who we are and what we do

We partner with clients who are committed to leading purpose-grounded, people-centric and impact-driven organizations. Our multi-disciplinary team is passionate about cultivating meaning, connection and fulfillment as we help individuals, teams and organizations achieve transformational results around what matters most.

We offer consulting, training, coaching and facilitation services that drive individual, team and organizational success. Everything in nature is either growing or dying. We work with motivated clients who consciously choose growth and take purposeful action to thrive, while empowering others to do the same. We help individuals align their values, strengths and purpose with inspired action that leads to authentic happiness – not that socially conditioned junk. We partner with our clients develop powerful mental, emotional and behavioral habits to pursue goals with a courageous grit and to meet life’s challenges and uncertainty with peace and confidence. Purpose, people and profits all thrive simultaneously when culture is central to strategy. We help organizations cultivate and sustain a culture of shared purpose, respect, belonging, accountability, excellence and results. No matter where you are starting from, we’ll meet you where you are and build upward momentum.
Our programs are anchored in human and organizational performance, neuroscience, positive psychology and well-being principles, with special emphasis on emotional intelligence, mental fitness and enduring wisdom traditions. With powerful and effective resources, tools and support, we partner with our clients to clarify their goals, creatively overcome obstacles and celebrate wins along the way. We don’t ignore the tough stuff. But don’t worry, we address challenges with empathy, compassion and non-judgment. Awareness, humility and courage are essential elements of growth and success, and we create the space for those qualities to emerge – in you and in us. Our team is known for its high competence, high integrity, high EQ approach to all that we do – and you can count on us to be enthusiastically committed to your success.
We believe that every person deserves to flourish with dignity, the opportunity to grow and thrive, and live a life of meaning and fulfillment. We also believe that organizations serve an extraordinarily important role in enhancing the quality of life of the employees, customers and stakeholders they serve, while using their purpose, power and platform for even broader good. Everyone on our team has been developing their own emotional intelligence, effective habits and sense of purpose over many years. Everything we teach, share and co-create with you reflects our deep commitment to embodying the principles of our work and service. We learn and grow from each and every person we engage with and are grateful for opportunities to collaborate in the spirit of collective transformational impact. When asked the thought-provoking question “What would you do if you weren’t focused on a paycheck?”, we answer: “We’re doing it.” In fact, since we launched Purpose Journey in 2008, we’ve contributed hundreds of non-paid hours through our community outreach programs, pro-bono service and partnerships with numerous non-profits. We love what we do, and we do it on purpose.
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Learn more about how we can support your purpose journey and success in our Services and Resources sections.

Team

Meet our team

Lisa Gruenloh, Founder and Chief Executive Officer
Lisa Gruenloh, MPAP, CPC

Founder & President

Kelli Baxter
Kelli Baxter

Founder & Principal
Value Generation Partners

Rod Baxter
Rod Baxter

Principal
Value Generation Partners

Workplace Wellness and Personal Well-being Collaborators

Kathryn Tapper, MD
Kathryn Tapper, MD
Amal Bernal, MS, LMHC
Amal Bernal, MS, LMHC
Jenna Blake, MSN, FNP-C
Jenna Blake, MSN, FNP-C
Commitment to Community Impact

OUR COMMITMENT TO COMMUNITY IMPACT

Contributing to the communities in which we serve is a vital aspect of our mission. Each year, Purpose Journey® donates dozens of hours of pro-bono consulting, training, coaching and facilitation services and thousands of dollars in non-profit event sponsorships and in-kind donations. We are especially drawn to cross-sector collaborations that accelerate positive collective impact through innovative problem-solving and meaningful action.

Meet some of our amazing community partners!
Click on the logos to see how we serve and learn more about their mission and resources.

David Lawrence Centers
Blue Zones Project

Additionally, since launching Purpose Journals by Purpose Journey® in 2020, we’ve joyfully donated thousands of our writing journals to non-profits - from domestic violence shelters, recovery centers and hospitals to youth development, social advocacy and leadership programs. In addition, we share journals as an expression of gratitude and support to veterans, first responders, frontline healthcare professionals, and others who generously serve and sacrifice to make our communities and world a better place.

Extending Impact

EXTENDING OUR IMPACT, NATIONALLY AND GLOBALLY

Journal for Change
Arbor Day Foundation Logo

Visit our Services page to learn about how we can support your community engagement strategy through our Community Impact Concierge program.

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ACTIVE IN OUR PROFESSION AND THE BUSINESS COMMUNITIES WE SERVE

Professional Associations & Alliances

International Coaching Federation
Center for Purposeful Leadership

Chamber & Business Organization Memberships

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Focus St. Louis

Greater St. Louis Inc.

We help individuals and organizations harness their unique strengths, values and purpose with bold action to optimize well-being and impact.
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Arbor Day Foundation Logo

One important aspect of our mission and business is publishing writing journals. While we believe whole-heartedly in the transformational power and positive ripple effects of journaling, we are acutely aware of the impact of the publishing process. Our commitment is to not simply offset the natural resources expended in the course of our mission, but to contribute to a healthier planet in a multitude of ways.

We are honored to be an official Corporate Partner with the Arbor Day Foundation, supporting its global mission of planting, nurturing and celebrating trees. We participated in Arbor Day Foundation’s successful initiative to plant 100 million trees in forests and communities worldwide by 2022, sponsoring 5,000 trees initially with a commitment to continue our contributions in the future.

To learn more about this important mission and how you can get involved, visit www.arborday.org

Journal for Change

Journal for Change® (JFC) is a 501(c)(3) that brings the transformational practice of journaling to organizations and communities through education, outreach and philanthropy efforts. Along with journal donations, JFC works directly with non-profit leaders and program directors to offer workshops that support growth, well-being, meaning, and success - all facilitated by certified coaches and subject matter experts.

Journal for Change® began as a philanthropic and pro-bono initiative created by Purpose Journey® Founder Lisa Gruenloh. As a company, Purpose Journey® has donated thousands of journals to youth programs, nonprofit and children’s hospitals, recovery programs, domestic violence shelters, leadership programs, and more. In order to have a more significant impact, Lisa has transitioned the Journal for Change® initiative into a not-for-profit organization.

Journal for Change®(JFC) is seeking individuals and organizations who share our passion for this mission and want to contribute to the exciting foundation. To learn more about becoming a Founding Patron or explore collaboration opportunities, please contact Lisa at lisa@lisagruenloh.com.

Blue Zones Project

Purpose Journey® began collaborating with Blue Zones Project (BZP) when this powerful community well-being initiative was launched in Southwest Florida in 2015. Our Founder, Lisa Gruenloh, serves as a strategic partner on the BZP Leadership Team and is a founding purpose workshop facilitator. In that role, she has guided thousands of community members to connect with their unique gifts and experience deeper meaning and fulfillment in life. Lisa also has served on numerous expert panels to share well-being and resilience tips with Southwest Florida residents, including special outreach events following the devastation of Hurricane Irma in 2017. When the COVID-19 pandemic prevented in-person outreach, Lisa stepped up to fund and produce a 10-part video series, Journaling through the Blue Zones Power 9, to address the growing need to help people become more resilient amidst increased anxiety and the impacts of isolation. With expert content from then-Executive Director Deb Logan, the series has been shared in our local community and also across the more than 70 Blue Zones projects nationally.

We are proud to work among hundreds of incredible community partners – worksites, homeowner’s associations, restaurants, public agencies, non-profits and faith-based organizations - who make such an important and measurable difference in the health and well-being of our community, and helped Southwest Florida become a Blue Zones Certified Community in 2022!

Learn more about Blue Zones Project and access the many valuable resources at southwestflorida.bluezonesproject.com.

David Lawrence Centers

As a DLC Community Partner, Purpose Journey® is honored to work alongside the organization’s dedicated professionals to promote mental health and well-being throughout the Southwest Florida community. Our Founder, Lisa Gruenloh, contributes regular articles to the DLC Mind Your Mind newsletter, offering relatable and practical tools for navigating life’s challenges with resilience and improving mental fitness and emotional intelligence in ways that led to reduced stress, healthier relationships and higher levels of meaning and fulfillment. In addition, we donate writing journals and offer monthly workshop programs alongside DLC counselors in support of the Collier County Adult Drug Court - a nationally-recognized program overseen by the Honorable Janeice Martin, a judge for the Collier County Court in the Twentieth Judicial Circuit of Florida. (Read more about the program here: Local Drug Court Team: One of the Nation's Best | David Lawrence Centers) We also participate in numerous community outreach activities and sponsor fundraising and awareness events, such as the Annual DLC Advocates Sunset Cruise for Mental Health.

To learn more about services and resources available through David Lawrence Centers for Behavioral Health visit: www.davidlawrencecenters.org.